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This web site states the following, "With Update is available! You will be proud to own this handsome reference guide,." Our analyzers noticed that the web site stated " Printed on high-quality paper to last for years." The Website also said " It will make a terrific addition to your pigeon library and is a necessary tool for judges, serious breeders and hobbyists. Makes a Great gift for yourself, a friend, your pigeon mentor. Or a donation to 4-H Club, FFA or local library. To help share the beauty of our hobby. What is a standard? National Pigeon Association Book of Standards." The website's header had pigeon magazine as the most important optimized keyword. It is followed by show pigeon, fancy pigeon, and pigeon standards which isn't as highly ranked as pigeon magazine. The next words npabook.com uses is pigeon judging. racing pigeon was included and will not be seen by search engines.